Home for the Holidays

We have spent a lot of time discussing remodels in relation to increasing your home’s value over the past month. And bettering your financial situation thanks to a higher home value is certainly a benefit, and important to consider when making changes to everything from your kitchen to the basement. We will be releasing our final P.R.O.F.I.T. series installment soon, showing you what a well executed renovation can do with real numbers for reference. However, we don’t want to forget the most important reason to remodel your home - and that is you and your family’s happiness.


Creating spaces that reflect your personality, and speak to your family both in form and function, is as good a reason as any to take on a remodel project. Particularly in our area of the country, winter is a season of coziness indoors, spending time with one another within the home, and enjoying those surroundings. When those spaces don’t bring you joy, or are dated or the wrong color or simply not what you would call home, then it is time to make a change! Our role as a remodeling company is, at its roots, a simple one: to make you feel at home. Whatever that looks like to you and your family, we will bring that vision to life. Don’t let another season pass with wishes for changes to your house, let us work with you to create spaces that accommodate your budget, speak to your design preferences, and ultimately feel like home.

P.R.O.F.I.T. Series - #3

P.R.O.F.I.T. Series - Plan Remodel Outcomes From Investment Together

Welcome to our first ever educational series! We will be sharing insight into obtaining a positive return on investment when remodeling your home, and we have a real life example to demonstrate our points as we move through this 4-part series. We also want to focus on weaving your own tastes and style into achieving that return on investment, allowing you to both love the space and profit from it should you need to sell. Today’s segment discusses completing your remodeling projects “DIY” vs. with a professional.

We will be moving through each segment in a Question and Answer format. First Question…

  • Why can’t I just DIY my remodel projects? Won’t I save money doing everything myself?

    • It may seem like a good idea to just tackle remodeling projects on your own. With all of the books, tv shows, and YouTube videos out there showing how to complete everything from building a cabinet to refinishing a floor, it appears from the outset that the resources are there to allow you to DIY. However, what those materials are not showing you is what happens when something goes wrong. Or how long those projects can take when trying to fit them in on the weekends or evenings after work. A huge unknown with DIY is what you will do if the project doesn’t go as planned. If the paint doesn’t go on smoothly, if the cabinet stain starts to chip, or if the flooring starts to peel up. There is no one accountable but yourself, and you are stuck pouring more money into fixing those issues. Working with a professional - particularly a reputable, proven one - provides assurance that you have someone who is committed to getting it right the first time, but will also be available to answer any questions or concerns that might come up. Why not trust that the remodel will be done right the first time, and take the stress of your plate?

  • Can’t I figure out what the trends are by looking on Pinterest or in magazines?

    • This is another example of the information being out there, but that is not necessarily a good thing. Trends are ever-changing, and one site might say this color is “trending” while another magazine says the opposite. It is an immense amount of information to sift through, and what is popular in one part of the country might not be resonating with homebuyers in the area where your home is located. Ensuring that your home is updated properly, in a way that both appeals to you and the market, is a key component of achieving that positive return on investment. Another thing to consider about doing it yourself based on what you see as “trending” is the time it will take for you to tackle the project on your own. By the time you are able to fit in all of the pieces to your remodel, chances are a trend may have already changed and you are stuck with a decision that made sense when you started, but is no longer the best option. Trusting a professional who is up-to-date both on general trends and the local market is key to positive ROI. A reputable remodeling professional will also get the project done efficiently, allowing you to enjoy the space as quickly as possible and maintain a style that is both current and lasting.

  • How can I trust that the remodeling company I choose knows their stuff?

    • When it comes to our business philosophy, we believe there is power in numbers and community. We partner with Real Estate Professionals, Bankers, and Designers to ensure that we have a pulse on the current home buying and selling climate, and pass that knowledge right on to our customers and their projects. We are constantly evolving and changing due to what we see in the market and will always bring every piece of knowledge with us to your project. We believe in finding creative solutions to accommodate any space or budget to bring remodeling dreams to life!

STAY TUNED for the final installment in our series….where we will reveal our real life example of a positive remodel ROI from The Home Authority!

P.R.O.F.I.T. Series - #2

P.R.O.F.I.T. Series - Plan Remodel Outcomes From Investment Together

Welcome to our first ever educational series! We will be sharing insight into obtaining a positive return on investment when remodeling your home, and we have a real life example to demonstrate our points as we move through this 4-part series. We also want to focus on weaving your own tastes and style into achieving that return on investment, allowing you to both love the space and profit from it should you need to sell. Today’s segment involves looking at remodeling from a real estate perspective.  

We will be moving through each segment in a Question and Answer format. First Question…

  • How does remodeling increase my home’s value from a real estate perspective?

    • The simplest way to calculate ROI in general is to divide your gain by the cost to obtain a percentage - this represents your Return on Investment. When looking at our local real estate market, agents are reporting that home buyers are looking to purchase competed homes...that is to say that the style is contemporary, cohesive, and there is not a long list of projects to take on upon buying a house. Therefore, making calculated decisions in remodeling your home can absolutely create a positive return on investment. We work with real estate agents in our area to stay up-to-date on what it is people are generally looking for in a home, giving us the knowledge to guide you through your own home’s remodel.

  • What are the most effective remodels for increasing my home’s value?

    • A poorly equipped kitchen or extremely outdated bathroom can put a bad taste in a potential home buyer’s mouth - and even with quality touches elsewhere, a poor reaction to these fundamental rooms can cause them to walk away. Making changes in both the kitchen and bath to make them aesthetically pleasing and functional will lend themselves to a positive ROI. Considering paint colors and flooring choices that are durable and neutral are also good bets in aiming for that return. Again, providing a home that does not scream “projects, projects, projects” will give the home buyer more confidence when considering purchasing a house. Tackling these renovations while you are living in the home will allow you to actually enjoy the newness prior to selling, and can create the feeling of “home” - while increasing your home’s value, and as a result, your ROI. Another benefit of completing these projects and increasing your home’s value deals with refinancing your home - and the ROI you can receive without even listing your house.

  • Does a structural remodel impact the value differently than a cosmetic remodel?

    • Structural remodels provide a greater ROI only if they are completed to correct function. For example, that wall that is boxing in the kitchen is not helping your home’s value. Creating an open concept flow that appeals to the vast majority of buyers would be a smart structural remodel choice. Other than these functional structural changes, cosmetic remodels are going to appeal most to a buyer and provide you that positive ROI. For example, adding a neutral-toned vinyl plank or hardwood for flooring will signal longevity to an appraiser and increase the value. We believe that understanding these differences - and educating ourselves in remodeling ROI details - is essential to offering the very best service we possibly can. We are not here just to add a backsplash or refinish a cabinet. We want to provide you confidence that you will love your remodeled space, and that a potential buyer will as well should you ever need to sell.

STAY TUNED for the next topic in our series - DIY vs Professional remodeling, and their impacts on a home’s value.

At the end of our series we will reveal the value increase of this THA project - truly showcasing this family’s Return on Investment!


P.R.O.F.I.T. Series

P.R.O.F.I.T. Series - Plan Remodel Outcomes From Investment Together


Welcome to our first ever educational series! We will be sharing insight into obtaining a positive return on investment when remodeling your home, and we have a real life example to demonstrate our points as we move through this 4-part series. We also want to focus on weaving your own tastes and style into achieving that return on investment, allowing you to both love the space and profit from it should you need to sell. Let’s get started!

We will be moving through each segment in a Question and Answer format. First Question…

  1. Why should I consider the value when remodeling?

    • When undertaking a remodel project, more often than not there is a belief that you will be in the home for an incredibly long time. It is therefore very easy to justify putting whatever it is you want in the spaces, making design choices based solely upon your personal taste. However….Life Happens. And should you need to sell your home for unforeseen reasons, you want to ensure that you have maximum value in your home. What we believe in providing is a balance - allowing you to achieve and enjoy the feeling you desire, while also providing a level of general appeal should you need to sell.

  2. How can I still make the space my own while considering resale?

    • A core part of our philosophy as a remodeling business is providing you a space that speaks to you and your family, and is unique to the aesthetic and purpose you desire. What we have done for the past two decades is create that one-of-a-kind feel while simultaneously balancing the potential resale factor. Our team of experts is able to provide insight into what is both popular and lasting in terms of trends, and we can take this information and blend it with the style you seek.

  3. How can I trust THA to consider both my voice and ROI?

    • Our example for this ROI series speaks to this point better than anything else we could say to answer this question. We were able to give this family durable options for functionality, design choices that spoke to the rustic feeling they sought to bring into their home, while still maintaining a general appeal to give them that value back out of the project. The before photos that accompany this post show where we started. As we look into more detail re: making choices throughout your remodel, we will share accompanying ‘after’ photos that speak to those choices.

STAY TUNED for the next topic in our series - How remodeling increases value from a real estate perspective.

At the end of our series we will reveal the value increase of this project - truly showcasing this family’s Return on Investment!


Living at Home..During a Remodel

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Our latest completed project involved an entire home remodel for a family that lived in the space while we completed the work. With two children, this was no easy feat, and we recently had the chance to sit down with mom and dad to hear all about what it was like to live through a remodel.

The biggest takeaway from their experience was how shockingly easy the whole thing was. They shared how amazed they were that the timeline presented at the beginning of the project was truly the timeline that transpired...there were no major delays, no rooms torn apart and then left that way for days, just a surprisingly seamless process. The remodel was split between upstairs and downstairs, and the family was able to relocate to the floor that was not being worked on. We heard about their grilling meals while the kitchen was out of commission, and adjusting to single bathroom use for a few weeks. Ultimately, the story was a lighthearted one, not the typical horror story that can scare families away from remodeling altogether. If you haven’t already, take a look at our facebook page to watch testimonial videos from this wonderful family and see the transformation for yourself!

Changing the Style of a Home

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Buying a new home is an incredible undertaking. Trying to pinpoint the neighborhood that best suits you and your family, ensuring the space and flow of the home fit your day-to-day needs, and finding that elusive “feeling” are all pieces to the home buying puzzle. So what happens when you feel like a home checks almost every box…except the style? No structural changes are necessary, the lot and landscaping are fantastic, the number of beds and baths are exactly what you need - but the overall theme of the home just isn’t speaking to you. Where do you go from here? 


Don’t turn your back on a house simply because the styling details are not your taste. It is amazing what can be done to bring a home from one side of the style pendulum to the other. Take our latest upcoming project as an example. The family we are working with found a house they loved…except for the almost Victorian feel that ran throughout. We will be taking this space and truly transforming it with a modern farmhouse feel that better represents what this family is all about. Rather than being scared off by touches and finishes that were not what they were looking for, this family chose to say yes to the neighborhood, lot, and layout they loved and work with us to completely make this house feel like home. Incredible design does not need a blank slate - and we cannot wait to watch this style flip come to life! 

Structural Remodel - Explained

We love showing before and after photos - they really tell a story and provide the perfect visual to demonstrate a home’s transformation. What can be lost in the impact of the before and after, however, is the work and planning that went into creating such an impressive end result. This is especially true in the case of a structural remodel. It can be very easy to throw around phrases like “open concept” or “let’s just get rid of that wall”...but the design process behind making that a reality is extensive. The Home Authority is able to not only help with aesthetic decisions, but can actually recreate a floorplan when needed - allowing you and your family to have a space that is both beautiful and functional.

Structural remodeling is not something we outsource here at The Home Authority. We of course still work with our trusted team of professionals to get the project done, but there is still one point of contact for designing and bringing a structural remodel to life. No matter what question you may have, whether it impacts the structure of your home or involves coordinating the cabinet and wall colors, we are able to help. Making the process as simple and enjoyable as possible - even when walls are being torn down to recreate the flow of your home - is our priority.

Cosmetic Remodel - Explained

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The word ‘remodel’ can represent two very different types of projects. A structural remodel involves a more intensive process - including things like removing a wall, adding a door or window, or expanding the size of a room (like the laundry, pantry, or entry). These are the types of remodels you are most likely to see represented in the HGTV-type shows...with “Demo Days” and sledgehammers and more often than not a massive mess. But there is a second option, a type of remodel that falls into a cosmetic category, that brings about an incredible transformation without making such significant changes to the structure of the home.

A cosmetic remodel can involve changes to wall colors, cabinet colors, cabinet doors, backsplashes, flooring, countertops, hardware, etc. These alterations to a space can have a massive impact on the look and feel of a room - and are oftentimes less time and money intensive. If you like pieces of your kitchen, for example, but just want to make it more modern or change the color scheme, a cosmetic remodel is for you. If the oak-overload throughout your main floor is making you feel like you are permanently trapped in the 70s...cosmetic remodel to the rescue! We recently completed a cosmetic remodel for a family that involved said “oak-iness” and as you can see, the change is truly remarkable. Sometimes it doesn’t take “Demo Days” to bring about the transformation you envision for your space!

Remodeling does NOT need to be painful!

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Too often we hear about the “horror stories” of the remodeling process. People share all of the things that went wrong with their remodels - with stories about everything from subs not showing up, to projects being completed months past the deadline, to the wrong materials being installed. It is enough to scare people away from remodeling altogether! But there is one key to avoiding all of the nightmares, and turning that horror story into a success story...and it is choosing the right contractor.

When you set up your remodeling project with a contractor/company, you are putting your home in their hands. You are trusting that entity to guide you through the process and produce a result you can be proud of. Knowing what it is you are looking for in your remodel, and ensuring that you are confident in whoever it is you choose to work with, will produce not only an end result you love, but a process you can enjoy.

We believe in transparency, and are committed to including you every step of the way. By making you a part of the project, instead of feeling like a helpless bystander, you are able to maintain a sense of control that can easily be lost amidst the coming and going of multiple subs, and general upheaval of your home. The Home Authority has a single point of contact - ensuring that the person you speak with on day one is the same person answering any and all questions along the way. And we have a fundamental goal of making the process as enjoyable as the end result - ensuring you have fond memories to share about your remodel vs. falling into the “horror story” group!

Why Are We Here?

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Don’t worry, we aren’t going through an existential crisis :) But we did want to expand upon our reasons for starting The Home Authority, and what led us to create this distinct company. Rachael, our President and CEO, spent decades working with customers in their homes through The Coatings Authority. Our sister company specializes in cabinet refinishing, painting, and concrete coatings. Rachael’s role there naturally evolved from helping customers within these realms, to assisting with larger scale transformations. What often happened when a customer decided to change their kitchen cabinetry, they realized that a new countertop or backsplash or flooring choice was necessary to really bring their dream vision to life. It made logistical sense to define this role, that went above and beyond coatings applications, and create a business to house it under.

But the decision was about more than just making sense. It stemmed from Rachael’s passion for working with people to develop spaces that they truly loved, that were fully a reflection of them and their families. And this partnership within the remodeling industry - this belief that holding a customer’s hand through the process so they can actually enjoy the entire start to finish of their project - was something that did not fully exist. This is where The Home Authority shines. Not only are we able to work within your budget, provide you the best possible options, introduce you to a top notch team to get everything remodeled correctly, and create an end result you can be proud of, but we give you the opportunity to be a part of it all. To understand exactly what we are doing, to ask us any and all questions along the way, and to feel like you truly have someone working with you to take that dream for your home and make it your reality….that is what The Home Authority provides. And we are simply thrilled to be here!

When a Remodel Reveals Additional Issues

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We are hard at work on a project for a customer - we are remodeling spaces of their newly purchased home, that was built over ten years ago. In the process of making changes to both the aesthetic and function of a number of spaces throughout, the homeowners uncovered a host of additional issues they needed taking care of. This is where The Home Authority treatment truly shines! We are handling these additional issues for our customer thanks to an incredible team of people that we work with, and an ability to be flexible and guide the customer through the entire process…no matter what unforeseen scenarios pop up.

The garage doors don’t work on day one? We have got you covered! The appliances don’t fit the way you expected them to? Check! Previously unnoticed cracks in the ceiling? Handled! Lights not working correctly? All over it! Unexpectedly find carpenter ants swarming underneath your trim? We’ll handle it! You decide that cleaning up after the construction mess is something you don’t want to tackle after all? No problem! We are here for YOU, and no matter what is thrown our way, we will do whatever it takes to make you feel at home. We love working with and for you, and are here no matter what situations arise - and this peace of mind allows for a less stressful, more enjoyable process…which is exactly the way a remodel should be!

What does Family-Centric mean?

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The Home Authority is a family business, and we are big believers in keeping family at the center of everything we do. But what does this mean, exactly? For us personally, we have kept our own family at the heart of our company - right down to the logo. You may have noticed the three home ‘peaks’ in our logo, and this has a deeper purpose than design aesthetic. They represent the three members of our family - Rachael, Jeff, and Caleb. By keeping family in focus, we are able to relate and connect with each family we work with in our remodeling projects, and understand the importance of including and considering everyone involved in a home’s changes.

Creating a beautiful space is of course a fundamental goal in a remodel project. Taking something dated or simply not your taste and transforming it into something that looks incredible is a huge piece of what we do. But what can easily be overlooked or forgotten is the actual function of the room. The fact that it needs to be livable as well as stunning. This is where the whole family comes in. A great example can be found in the kitchen. White cabinetry looks fantastic, and can brighten up an entire space. However, if a family consists of many kids running in and out of the kitchen, dirty from playing outside and lugging everything from sports equipment bags to craft project supplies through the room, white isn’t always the best choice. This is where The Home Authority’s two decades worth of design experience comes in, as we can provide alternatives and suggestions to meet both the function and aesthetic you need. In this scenario, perhaps white upper cabinets and a coordinating gray for the lower cabinets would be the perfect fit. Whatever your needs, no matter the vision, we will work with you and your family to develop remodeling solutions that fit for everyone!

Remodeling a Sentimental Space

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When considering a remodeling project, oftentimes the first things that come to mind are what you wish were different. The things you would like to change. Maybe you envision hardwood floors where you currently have linoleum. Or those oak kitchen cabinets are keeping your kitchen stuck multiple decades behind. But what comes up later is the realization that all of these changes are being made in a home that carries a sentimental weight. Unless of course you are renovating a home you have recently purchased, this emotional tie can be significant. How to preserve the memories you cherish, while giving yourself and your family a space that is more functional, more modern, and more ‘you’? This is where The Home Authority comes in.

We never stick to a predetermined list of trends or design ideas. We listen to you, we hold your hand, and we guide you through the process of transforming the most important place for you and your family...home. These types of projects are not simple checklists to follow, a standard outline that can be applied to any family. Instead, we work with you to maintain what you love - what has brought about such beautiful memories - and make mutually agreed upon changes to update the space so you can continue to make those memories for years to come.

Introducing The Home Authority, Inc.

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Welcome! We are thrilled you are visiting our site, and welcome to our blog! The Home Authority, Inc. may be a new name, but our work and experience span over two decades. We have been working with clients to create gorgeous spaces under our sister company, The Coatings Authority, Inc. for 22 years. While that business focuses on providing clients seamless wall, cabinet, and floor coatings, we found ourselves consistently guiding those customers through the design process as well. Choosing every single finish for a renovation can be daunting, and our experience makes us an incredible resource for selecting everything from floor materials to paint colors to cabinet doors. Because we also have The Coatings Authority under our umbrella, you can rest assured knowing that all of your coating applications applied through a The Home Authority renovation will be seamless and of the utmost quality. When you work with us, you are entering into a partnership - a relationship that you can trust and a process that is easy to understand and laid out for you before a single step is taken to transform your space. Our belief is that if you are putting in the time and investment to renovate part of your home, it should be done right the first time. Stay tuned to this blog to see behind the scenes project updates, learn more about our company, and read tips and tricks for home renovations. We can't wait to share more with you!