P.R.O.F.I.T. Series 2

Welcome back to our P.R.O.F.I.T. Series, an educational remodeling series that helps homeowners make informed decisions that lead to a strong return on investment.

In this installment, we look at remodeling through a real estate lens. Using a real project, we'll explore how strategic remodeling choices can increase home value, improve buyer appeal and support both resale and refinancing goals, without losing sight of your personal style. If you missed the start of the series, read P.R.O.F.I.T. Series 1.

House remodel in progress in Fargo, ND by The Home Authority, Inc.

Understanding ROI in home remodeling

How does remodeling increase my home's value?

At its simplest, return on investment compares what you gain to what the project cost. But in remodeling, ROI is about more than math. It's about market expectations.

Today's buyers are looking for move-in-ready homes. That means homes that feel:

  • Contemporary and cohesive
  • Well maintained
  • Free from a long list of immediate projects

Through our close relationships with local real estate professionals, we stay current on what buyers want. That insight helps us guide homeowners toward decisions that improve daily living and also raise perceived and appraised value.

Remodel projects that offer the best return

What remodels most effectively increase home value?

Some spaces carry more weight with buyers than others. Kitchens and bathrooms play a major role in how a home is perceived. An outdated kitchen or poorly functioning bathroom can overshadow the rest of the home, no matter how nice the other spaces are.

Projects that typically offer strong returns
  • Kitchen updates that improve layout, storage and finishes
  • Bathroom remodels that improve function and style
  • Durable, neutral flooring that signals longevity
  • Fresh paint colors with broad appeal

Homes that don't say "projects, projects, projects" inspire confidence in buyers, and that confidence translates into value.

An added benefit: when you complete these upgrades while you still live in the home, you get to enjoy them now while positioning the home for future resale or refinancing.

Wondering which updates would add the most to your home? Ask us in a free 15-minute remodel consult.

Structural vs. cosmetic remodeling: what impacts value most?

Do structural remodels increase value more than cosmetic updates?

Structural remodels can increase value, but only when they solve a functional problem. For example, removing a wall that needlessly closes off a kitchen can improve flow and appeal to more buyers. In cases like this, structural changes support both function and market expectations.

Beyond necessary functional improvements, cosmetic remodels often provide the strongest return:

  • Neutral-toned vinyl plank or hardwood flooring
  • Updated finishes and fixtures
  • Clean, cohesive design choices

These improvements signal quality, care and longevity, which both appraisers and buyers value. To dig deeper, read Structural Remodel Explained and Cosmetic Remodel Explained.

At The Home Authority, Inc., we don't approach remodeling as a set of isolated upgrades. We treat it as a strategic investment, guided by education, experience and long-term thinking.

Remodeling with confidence, now and later

We're not here simply to add a backsplash or refinish a cabinet. Our goal is to help you remodel with confidence, knowing that:

  • You'll love the space you live in
  • Your investment is protected
  • Your home stays appealing if you ever sell

Our Studio A designers plan your project with you first, and design is included with every remodel. Once your design is complete, you get one fixed price, so you know your number before work begins.

What's next in the P.R.O.F.I.T. Series

Up next: DIY vs. professional remodeling, and how each affects home value. We'll break down how workmanship, permits and documentation influence appraisal, resale and long-term ROI.

At the end of the series, we'll share how this featured Home Authority project affected the home's value, showing how thoughtful remodeling decisions play out. Continue to P.R.O.F.I.T. Series 3.

Keep planning